- Sammy Steinlight
President, Steinlight Media
BS, University of Massachusetts
Steinlight Media, LLC is dedicated to connecting your company or brand to the proper audience via targeted media placement. Our belief is that a sound public relations strategy is essential to the success of any brand - no matter the size or experience. Utilizing our knowledge, relationships and diligence, we simply provide results, which directly positively impact a brand’s overall awareness in the market place. Along with proactive publicity measures, Steinlight Media, LLC will protect your company or brand with timely crisis management tactics.
Our goal is to provide value and identity to your company or brand while ensuring the correct approach be taken with every interview, statement and public word spoken. Let us connect you.
Sammy Steinlight is a 20-year veteran in the public relations industry. Having spent over 12 years in the Communications Department at Madison Square Garden, he held the title of Vice President, Sports Team Publicity - Knicks, Rangers, Liberty and the Garden of Dreams Foundation.
While at The Garden, he was instrumental in various successful publicity campaigns resulting in national media attention as well as many major news press conferences and media events while at Madison Square Garden. Steinlight also performed extensive media training exercises with various professional athletes and high-level executives.
Established in 2011, Steinlight Media, LLC has helped raise the profile for companies and brands which include New York Red Bulls, Ford Motor Company, Pro Football Hall of Fame, DraftKings, 16W Marketing, Asbury Park Music & Film Festival, JAG Physical Therapy, four-time Olympian Joetta Clark Diggs and many more.
Additionally, Steinlight has recently delivered successful publicity campaigns for releases of best-selling books: Battle on the Hudson, Rolling Stones 50 Licks and Soccer Injury Prevention and Treatment.
Steinlight Media was awarded a JASPER Award for best Public Relations campaign at the 2015 Jersey Shore Public Relations & Advertising Association annual reception. He also received the Metro Sports Reporters Association “Good Guy Award”, chosen from a pool of New York team sports public relations candidates.
Steinlight serves on the Board of Trustees for Fulfill, formerly The FoodBank of Monmouth & Ocean Counties.
Sammy, wife Jennifer, son Spencer and daughter Sadie reside in Monmouth County, New Jersey.
- Art Berke
Associate Director, Global Sports Business MS Program, Rutgers University
Former Vice President of Communications, Sports Illustrated
BS, Journalism/Speech, Indiana University Bloomington
An Associate Director and faculty member in the Rutgers University Global Sports Business MS Program, Art Berke also is a professor in the Rutgers undergraduate sports management program after serving in key roles at the highest levels of the sports industry with Major League Baseball, ABC Sports and Sports Illustrated.
In addition to his roles at Rutgers, Berke writes for the official Chicago White Sox blog and is an editor and writer for all Sox publications.
For nearly 20 years Berke was the Director and ultimately Vice President of Communications for the Sports Illustrated franchise, responsible for all public relations, publicity and charity/community activities. Berke's duties at Sports Illustrated were wide-ranging. He had communications oversight for SI, SI.com and SI Kids and served as the franchise's chief spokesman. He also was in charge of the day-to-day publicity and the promotional strategy behind a variety of special events.
In addition to his communications duties, Berke was the Senior Production Executive for three SI-branded network primetime specials--20th Century Sports Awards (CBS), Sportsman of the Year 2000 (CBS) and Night of Champions (NBC)--as well as Sports Illustrated's Sportsman of the Year Show 2002 (Fox), an afternoon telecast. He also was SI's Executive in Charge of Television for four TV specials that served as the companion to SI's annual Swimsuit issue.
Prior to joining SI, Berke served as Director of Sports and Prime Time Sales Development for the ABC Television Network; was the primary publicist for such ABC Sports series as "Wide World of Sports," "Monday Night Football," and Howard Cosell's "SportsBeat"; and was Associate Director of Information in the office of Baseball Commissioner Bowie Kuhn, where he was also the editor of the Official World Series Program. He has authored five books on sports and was the editor-in-chief of an award-winning sports encyclopedia for children.
A graduate of Indiana University, Berke also has served as the Chief Operating Officer of the Yogi Berra Museum & Learning Center, was a Managing Partner at Diamond Sports Careers and taught sports public relations at New York University.