Global Sports Business MS Program: Where Sport Becomes Strategy

The Rutgers University Global Sports Business (GSB) M.S. program is a data-driven, executive-focused master's degree engineered for leadership in the global sport industry. Built on the core pillars of Intelligence and Integrity, our cohort-based program prepares students for high-level careers through practitioner-led coursework, applied analytics, and a capstone Executive Residency. Situated in the heart of the NYC-NJ-PHL sports corridor and anchored by the resources of an R1 Big Ten research university, the GSB program moves beyond traditional sports management. We train ethical, analytically skilled professionals ready to navigate rapid technological change, NIL commercialization, and the rising expectations for transparency and governance across professional and collegiate sports.