16:475:511 Sports Administration
Prepares students in the analysis of administration, governance, decisions and challenges facing sport administrators and business leaders. Attention is given to the regulation of professional and amateur athletics, the organizational structure of sports leagues and associations.
16:475:512 Sports Leadership and Ethics
This course introduces: personal, interpersonal, and team-based competencies required in leadership roles. Including: self-awareness, managing stress, creative problem solving, communicating effectively, gaining power, influencing others, managing conflict, and delegation.
16:475:513 Finance and Strategic Planning in Sports
The financial perspective of a sports organization: economics, overall operations, employee relations, stadium financing, event management, facility management, fan support, acquisition, and government relations.
16:475:514 Sports Media and Popular Culture
This course will critically examine the changing relationship between sports and the many tentacles of the sports media to help students understand its importance in the industry.
16:475:521 Employment Relations in Sports
This course will provide an in-depth study of labor and employment relations related to teams, leagues, staff and athletes in amateur, college, and professional sports.
16:475:522 Sales and Revenue Generation in Sports Management
Examines the elements of an effective sales force as a key component of an organization's total marketing effort. Extends student’s understanding of marketing's reach, potential and impact in achieving its overarching goals.
16:475:523 Organizational Strategy in Sports
The fundamental components of business strategy examining theories applied in executive decision making. Organizational strategy, concepts and cases drawn from corporate examples. Strategic management as practiced in the sports industry.
16:475:524 Sports Marketing: Advanced and Entrepreneurial Planning
Concepts and methods essential to identifying and analyzing marketing threats and opportunities; developing and evaluating marketing strategies. Special attention is given to market structure analysis, segmentation, positioning, and global market extension. This course also introduces: personal, interpersonal, and team-based competencies required in leadership roles. Including: self-awareness, managing stress, creative problem solving, communicating effectively, gaining power, influencing others, managing conflict, and delegation.
16:475:531 Issues in Sports Business: Cultural Change and Conflict Resolution
This course applies conceptual knowledge to contemporary sports issues, providing behavioral skills training with an in-depth examination of cross-cultural differences, change, and conflict resolution techniques emphasizing ethical leadership approaches.
16:475:532 Facilities and Event Management in Sports
This course explores the myriad of challenges surrounding event and facility planning. Providing an in-depth examination of essential techniques to deliver memorable events while coordinating safety, spectator and facility systems.
16:475:533 Sports Law
This course offers an examination of key legal concepts inherent to the sports industry with emphasis on antitrust, contract law, agency, torts and liability, etc. and their application.
16:475:534 Value Creation in Sports through Branding and Sponsorship
This course will cover theory, methodology and application surrounding how sports brands and properties leverage marketing communications, branding and sponsorship to generate value and revenue for their businesses.
16:475:545 Executive Residency
In the final semester, students will participate in an executive training program where they will get hands-on experience in the field of their choice.