A Curriculum Built for the Modern Sport Executive
The Master of Science in Global Sports Business (GSB) is a rigorous, professionally focused degree program. Recognizing that the modern sport industry demands more than traditional theory, our curriculum is engineered to bridge the gap between academic instruction and immediate industry application. Through a coordinated partnership with Rutgers' Institute for Teaching, Innovation, & Inclusive Pedagogy (TIIP), every course is structurally designed to maximize engagement, accessibility, and measurable learning outcomes.
Program Format & Delivery
To accommodate the schedules of driven graduate students and professionals, the M.S. program is designed for deep engagement and practical flexibility:
- Unified Cohort Model: We utilize a single-intake cohort structure. You will progress through the entire curriculum with the same group of peers, building a powerful, built-in professional network from day one.
- Hybrid & Evening Classes: Coursework is delivered through a blend of in-person evening seminars and dynamic online modules, allowing professionals to maintain their daytime career commitments.
The Five-Semester Curriculum Arc
The degree is structured around a deliberate, five-term progression that moves students from operational foundations to executive-level strategic leadership:
- Term 1: Foundations of Sport Organizations Core Focus: Internal operations, finance, sports law, market strategy, and risk management.
- Term 2: Revenue, Labor, and Value Creation Core Focus: Sales structures, branding, sponsorship, labor systems, and stakeholder alignment.
- Term 3: Administration, Facilities, and Issues in Sport Core Focus: Facility and event management, high-level sport administration, and navigating cultural change and conflict resolution within sport organizations.
- Term 4: Media and Strategy Leadership Core Focus: Media dynamics, advanced leadership frameworks, and long-term organizational strategy.
- Term 5: The Executive Residency (Capstone) Core Focus: A project-based "Residency-as-Lab" where students solve live, complex challenges for industry partners and deliver professional-grade strategic recommendations.
Skills-Based Training & Industry Certifications
In addition to core coursework, the GSB program emphasizes technical proficiency. Through our integrated Career Hub, students are trained and encouraged to earn industry-standard certifications that are highly sought after by sport organizations, including:
- Tableau Data Analytics
- Agile Project Management
- Salesforce Marketing Cloud Email Specialist
- Advanced Professional LinkedIn Certifications