Engineered for Executive Leadership
The Global Sports Business (GSB) M.S. program is a professionally focused, cohort-based master's degree designed to transition students into leadership roles across the sport industry.
Moving beyond traditional lecture models, the GSB curriculum is built on a structured, five-semester scaffold that merges practitioner-led coursework with intensive, skills-based training. Students progress through a deliberate sequence of study that builds from foundational operations to high-level strategic decision-making, culminating in a project-based capstone experience.
The Five-Semester Curriculum Arc:
- Term 1: Foundations of Sport Organizations Students learn how sport organizations operate internally, grounding decisions in finance, law, and market strategy while managing risk and incentives in real-world settings.
- Term 2: Revenue, Labor, and Value Creation Students analyze how sport organizations generate revenue and value through sales, branding, sponsorship, and labor systems, with an emphasis on return measurement and stakeholder alignment.
- Term 3: Operations, Culture, and Global Context Students examine facilities, events, culture, and global governance, developing the skills to manage execution, ethics, and accountability across diverse sport contexts.
- Term 4: Media and Strategy Leadership Students integrate leadership, media dynamics, and organizational strategy to prepare for executive-level decision-making and long-term direction.
- Term 5: The Executive Residency Serving as the capstone of the master's degree, the Residency is a "lab-based" training program. Students apply their accumulated training to real organizational challenges within the industry, delivering professional-level analysis and recommendations.